How to Make People Want to Do Business With You

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In today’s competitive market, getting people want to do business with you over others can feel like a daunting task. However, the good news is that it’s not about magic, manipulation, or fancy sales tactics. It’s about building authentic relationships, proving your expertise, and showing clients why they should trust you. This guide will walk you through practical steps to make people not just want, but prefer to do business with you.

1. Be Likable – How People Want to Do Business with You

The simplest truth in business is that people prefer to work with those they like. You may offer the best product in the world, but if you’re hard to work with or come across as arrogant, it’ll turn clients away. Think about the people you enjoy working with. What qualities do they have? Chances are they are friendly, respectful, and make you feel valued.

Being likable isn’t about being fake or overly nice. It’s about being genuine. A great example of this comes from a friend of mine who chose to follow her hairdresser to another city after she relocated. Why? It wasn’t because there were no other hairdressers in town, but because of the personal connection and trust she had built over time.

So, how do you become that likable? Start by being kind. Smile, listen attentively, and engage with your customers. People notice these things, and it can make a huge difference. So those people want to do business with you.

2. Keep Your Word – Build Trust by Doing What You Promise

Nothing erodes trust faster than failing to keep your promises. If you say you’ll deliver something by a certain time, stick to it. The moment your word becomes unreliable, people will hesitate to work with you again. Imagine if you hired a contractor who promised to finish your kitchen by Friday, but come Monday, it’s still not done. That’s frustrating, isn’t it?

On the flip side, you’ll build lasting relationships when you over-deliver. If you promise to complete a task by the end of the week but finish it early, your clients will be pleasantly surprised. They’ll feel more confident in working with you because you’ve proven yourself to be trustworthy and dependable.

3. Show Genuine Interest in Others – People Are Attracted to Empathy

Another key to making people want to do business with you is showing them that you care. No one likes feeling like just another transaction. Make an effort to understand what’s important to your customers. When you show genuine interest, they are more likely to reciprocate that feeling with loyalty.

For instance, let’s say you run a bakery. If you know that a particular customer is celebrating their kid’s birthday, offer a small discount or a personalized cake design. This kind of gesture shows that you see them as more than just a sale; you value them as a person.

A good listener is often more valued than a talker. Keep in mind the saying: “You have two ears and one mouth for a reason.” Let your “customers” people want to do business with you by sharing their needs and challenges, then respond with empathy and understanding.

4. Be an Expert in Your Field – Knowledge Builds Confidence

No one wants to hire someone who doesn’t know their craft inside and out. If you’ve ever walked into a store and the salesperson couldn’t answer any of your questions, you likely left feeling uneasy about the purchase. Expertise matters.

To gain people’s trust, you must position yourself as an expert in your field. You can do this by continuing to learn, attending industry events, taking courses, and staying updated with the latest trends. Share this knowledge with your customers through blogs, social media, and informational resources. When people see that you’re constantly improving and learning, they’ll feel more confident in your abilities.

If a potential customer knows that you’re an expert, people want to do business with you, they’re more likely to turn to you when they need a solution. Don’t hesitate to share your knowledge freely; it’s one of the best ways to build credibility.

5. Mitigate Risks – Make It Easy to Say Yes

People are inherently risk-averse, especially when it comes to financial decisions. No one wants to take a chance on a company they don’t fully trust. You can make it easier for clients to work with you by reducing perceived risks. Offer guarantees, free trials, or samples that let them experience your service without a significant commitment.

A great example of this comes from companies like Amazon, which offers a seamless return policy. Customers know that if they don’t like the product, they can return it without hassle. This confidence leads to more purchases.

You can apply the same principle by offering clear return policies or money-back guarantees. When people want to do business with you, they’ll be more inclined to give you a chance.

6. Be Humble – No One Likes a Showoff

People gravitate towards humility. While confidence in your abilities is important, there’s a fine line between confidence and arrogance. Be proud of what you do, but don’t boast. Let your work speak for itself.

For example, if you’re a successful entrepreneur, avoid constantly talking about how much money you make. Instead, focus on how your services or products can solve the client’s problem. A humble approach builds stronger, more trustworthy relationships because it shows that you’re in it for the long haul, not just for the money.

7. Make Doing Business Easy – Convenience is King

People want to do business with companies that make their lives easier. A convoluted buying process, confusing website, or poor communication will only push customers away. Streamline your processes as much as possible. Simplify everything from how people can contact you to how they purchase your products or services.

Let’s take an e-commerce store as an example. If your checkout process involves multiple steps, it’s likely that many potential customers will abandon their cart halfway through. In contrast, if you offer a one-click purchase option like Amazon, you’re making it easier for them to complete their transaction, leading to more sales.

By eliminating unnecessary friction, you’re making it easier for people want to do business with you” by building trust, offering value, and creating lasting relationships with clients.

8. Provide Real Value – People Love Solutions, Not Products

Customers don’t just want products; they want solutions to their problems. If you focus on the benefits of your service or product rather than the features, you’ll connect with your audience on a deeper level.

For instance, if you’re selling time-management software, don’t just talk about how many features it has. Emphasize how it can help users save time, reduce stress, and become more productive. Paint a picture of how their life will improve with your product.

By providing real value, your customers will see you as more than just a business. You’ll become a trusted partner who’s genuinely interested in helping them succeed.

9. Engage with Clients – Build Relationships Over Time

Long-term business relationships are built through consistent engagement. Don’t just focus on the transaction—work on building rapport over time. Stay in touch with your clients even after the deal is done. Send thank-you notes, share useful tips, and check in periodically to see how they’re doing.

The relationship shouldn’t end once a sale is made. Engagement fosters loyalty, and loyal clients not only return but also recommend you to others.

10. Delight Your Customers – Go the Extra Mile

In a world where everyone is competing for attention, going the extra mile can set you apart. Whether it’s sending a personalized note, giving a small freebie, or simply remembering their preferences, these small touches can make a big difference.

A company that does this exceptionally well is Zappos. Known for their customer service, they often go above and beyond by upgrading shipping for free or offering unexpected discounts. These little surprises leave customers delighted and eager to do business again.

Conclusion: Win People’s Trust and Business with Confidence

At the end of the day, people want to do business with those they trust, like, and see as experts in their field. By following these steps—being genuine, keeping your promises, and consistently delivering value—you’ll make it easier for people to say yes to working with you.

Building relationships takes time, but when done right, it leads to loyalty and repeat business. Remember, it’s not just about closing a sale. It’s about creating a lasting connection where both you and your clients win.

Create your profile at no cost, and you can manage your business from Google Search and Maps to start reaching more customers. Learn “how to make people want to do business with you” by building trust, offering value, and creating lasting relationships with clients.

Frequently Asked Questions

How to get clients fast?

To get clients quickly, focus on targeted marketing strategies. Utilize social media ads, leverage your network for referrals, and offer limited-time discounts to attract attention. Additionally, ensure you have a strong online presence with optimized content and SEO to draw in organic traffic. Collaborating with influencers or businesses in your niche can also help generate interest rapidly. Networking events and industry-specific communities (both online and offline) can provide immediate opportunities to connect with potential clients.

How can I impress a businessman?

To impress a businessman, be professional, knowledgeable, and well-prepared. Understand his business needs and present solutions that are tailored to those needs. Confidence in your abilities, backed by relevant data or experience, will go a long way. Demonstrating strong communication skills and a genuine interest in his goals shows that you value the partnership. Additionally, following through on promises and offering innovative insights can help position you as a trusted partner.

How to be wanted by everyone?

Being wanted by everyone comes down to building value, credibility, and likability. Consistently deliver high-quality results, treat people with respect, and foster positive relationships. Show that you are reliable, adaptable, and willing to go the extra mile. The more positive experiences people have with you or your business, the more they will want to work with you. Stay authentic and approachable, while continuously improving your skills and services to stay relevant.

How do I reach more people for my business?

To reach more people, you need to expand your online and offline presence. Use social media platforms like Facebook, Instagram, LinkedIn, and Twitter to share valuable content and engage with a larger audience. Invest in SEO to rank higher in search engines and Google Ads to drive targeted traffic. Attending industry events, networking, and partnering with complementary businesses can also expose you to a wider network. Don’t forget to use email marketing campaigns and encourage satisfied clients to leave reviews and refer others.

How can I introduce my business to people?

Start by developing a clear and concise elevator pitch that explains what your business does and what value it provides. Use social media, networking events, and content marketing (such as blogs, webinars, or videos) to introduce your business to a larger audience. A well-designed website and business cards can also make a solid first impression. Ensure that your branding—logo, messaging, and tone—is consistent across all platforms to create a professional image that resonates with your target audience.

How will I attract people to my business?

Attracting people to your business involves offering something compelling and unique. Make sure your value proposition is clear and easily understood. Use content marketing, such as blogs and social media posts, to showcase your expertise. Special offers, promotions, or giveaways can also be powerful tools to bring in new customers. Finally, excellent customer service and personalized interactions will ensure that those who engage with your business become repeat customers and advocates for your brand.

How do I get more people interested in my business?

Generating interest in your business starts with engaging content that addresses the needs and challenges of your target audience. Share testimonials, case studies, and success stories to show how your business solves problems. Use social proof, such as reviews or endorsements, to build credibility. You can also create exclusive content (like guides, webinars, or eBooks) that offers real value to your audience. Personalized marketing and regular engagement through newsletters or social media will help keep people interested in your offerings.

How to make people like you in business?

To make people like you in business, be approachable, reliable, and respectful. Focus on building relationships, not just making sales. Show genuine interest in their needs, listen attentively, and respond with thoughtful solutions. Humility and transparency go a long way in earning trust and likability. Make sure to follow up, express gratitude for their business, and provide exceptional customer service to leave a positive, lasting impression.

How to convince people to do business with you?

Convincing people to do business with you requires building trust, demonstrating value, and reducing perceived risks. Show how your services or products can solve their problems or meet their needs better than competitors. Provide testimonials, case studies, and guarantees that reduce their fears of making a wrong decision. Tailor your approach to their specific circumstances, focusing on how your business is the best fit for them.

How to make people do business with you?

To make people do business with you, provide them with irresistible offers and a seamless experience. Ensure that your pricing, terms, and solutions are aligned with their needs. Make it easy to say “yes” by providing free trials, risk-free guarantees, or special offers. Foster a relationship of trust, consistently communicate the value you offer, and follow through on all promises to build a strong reputation.

How can I become more likable to potential customers?

Being authentic and approachable is key. Make sure you listen carefully to their concerns and respond thoughtfully. Avoid being overly salesy; instead, focus on offering genuine help and solutions. Showing empathy and understanding of their challenges will make you more likable. Maintain open communication, respect their time, and make them feel valued as individuals rather than just customers.

What’s the best way to build trust with clients?

The best way to build trust is by being transparent, honest, and consistent. Always deliver on your promises, provide high-quality service or products, and ensure open communication. Sharing customer testimonials and case studies that demonstrate past successes also helps build trust. Finally, having clear policies for returns or guarantees will make clients feel secure in their decision to work with you.

How do I demonstrate expertise in my field?

Demonstrate expertise by continuously learning and sharing knowledge. Publish articles, blogs, or videos that show you understand the challenges of your industry. Participate in webinars, give presentations, and offer consultations to display your depth of knowledge. Engaging in social media discussions and staying up-to-date on industry trends also signals to potential clients that you are a leader in your field.

Why is simplifying my buying process important?

Simplifying your buying process is crucial because customers value convenience. A complex or confusing process can lead to abandoned purchases and missed opportunities. By making it as easy as possible for customers to purchase or sign up, you reduce friction and encourage them to complete transactions. A streamlined process reflects professionalism and customer-focused thinking, which will keep clients coming back.

How can I differentiate my business from competitors?

To differentiate your business, focus on your unique value proposition—what sets you apart in terms of service, product quality, or customer experience. Offer personalized solutions, deliver exceptional customer service, and consistently innovate to stay ahead of the curve. Highlight your expertise and use testimonials to build credibility. Additionally, developing a strong brand identity and culture that resonates with your target audience will help you stand out from the crowd.

Jennifer Thompson

Jennifer Lynn Thompson, Business Manager (USA & Canada) and our esteemed content writing author at Beyond SEO. With over nine years of experience in crafting compelling and SEO-friendly content writing skills and in-depth knowledge of digital marketing allow her to create engaging and SEO-optimized content that resonates with audiences and drives results.